For the past 6 months, my life has been …. tricky and all my creativity has flown away.
At my time of life I have learnt that it WILL come back and there are tricks I can do to ensure that I am “creative” in other areas, such as:- gardening, dressmaking, sorting the studio, doodling. The creative flow will sneak back in when I am not looking, this week however, I have been looking at my social media. Or lack of it.
I am aware that social media is one way to;-
“Increase my public profile, drive traffic to my website, and therefore increase sales“.
I don’t actually have anything for sale on my website, So I am not sure how I would benefit from driving traffic to my website via social media – but hey-ho – I find it quite interesting to research and who knows – one day I might make enough “stuff” for an online shop!
My focus this week has been “Pinterest for business” and so I have been delving into the optimised pin size, branding and other such “businessy” related tutorials, podcasts, “how to” blog posts and so on.
Today, while I was looking at beautifully created, pins, with matching size, shape and colour, tidy typography, plus templates that could be mine if I signed up and download them for a mere few $ …. I was struck by how …. well …. “businessy” it all looked. (But then I don’t curate my instagram account so you will find real life in there as well as art)
It got me thinking about allotments – (I know, don’t ask how these creative leaps of thought happen – I bet that you do it too).
I was thinking about the new allotments in our village, and how although all the same size, already the individual plots are taking on interesting differences with sheds and fences, water butts and greenhouses. When the crops start growing there will be shades of green and a variety of colour, of height difference, of form. It is this uniqueness, this messiness, and this eccentricity that I enjoy.
I guess this is how my life is, how my art is – messy, random, good, bad, colourful, and sometimes dull. If I am to be real and authentic – this is also how my social media ought to be!
The other thing that I am going EEEK about at the moment is that both instagram and Pinterest give more weight to videos, and facebook have “stories” as well – do people REALLY prefer watching little videos? Have our attention spans become so short? Have we reached a point where stillness is uncomfortable?
(Or does the word video just terrify me – probably)
I wonder if for an artist, social media is a gift or a curse or a bit of both – what do you think?
Please let me know in the comments